The front-line sales manager is the linch-pin in any effort to revitalize a sales organization. You can recruit the best possible salespeople, but if their managers don't know how to develop sales talent, your recruitment strategy is worthless. You can invest heavily in sales training, but if the manager doesn't know how to hold reps accountable or backs off having those difficult conversations, you're just adding to the cost of sales.

The Sales Leader Profile™ is a behavioral assessment of 28 key behaviors proven to impact one's ability to lead salespeople. The assessment has been validated in studies.